During a bounce from a rigid surface, the ball's surface dents. Denting a surface takes energy and virtually all of the ball's energy of motion (kinetic energy) goes into denting its own surface. For a moment the ball is motionless and then it begins to rebound. As the ball undents, it releases energy and this energy becomes the ball's new energy of motion.
The issue is in how well the ball's surface stores and then releases this energy. The ideal ball experiences only elastic deformation—the molecules within the ball do not reorganize at all, but only change their relative spacings during the dent. If the molecules reorganize—sliding across one another or pulling apart in places—then some of the denting energy will be lost due to internal friction-like effects. Even if the molecules slide back to their original positions, they won't recover all the energy and the ball won't bounce to its original height.
In general, harder rubber bounces more efficiently than softer rubber. That's because the molecules in hard rubber are too constrained to be able to slide much. A superball is very hard and bounces well. But there are also sophisticated thermal effects that occur in some seemingly hard rubbers that cause them to lose their stored energy.
I'd suggest finding a hollow rubber ball with a relatively thin, flexible skin and putting different things inside it. You can just cut a small hole and tape it over after you put in "the stuff." Compare the ball's bounciness when it contains air, water, shaving cream, beans, rice, and so on. Just drop it from a consistent height and see how high it rebounds. The ratio of its rebound height to its drop height is a good measure of how well the ball stores energy when it hits the ground and how well it uses that energy to rebound. A ball that bounces to full height is perfect at storing energy while a ball that doesn't bounce at all is completely terrible at storing energy. You'll get something in between for most of your attempts—indicating that "the stuff" is OK but not perfect at storing energy during the bounce. The missing energy isn't destroyed, it's just turned into thermal energy. The ball gets a tiny bit hotter with every bounce.
You won't get any important quantitative results from this sort of experiment, but it'll be fun anyway. I wonder what fillings will make the ball bounce best or worst?
Flies travel at modest speeds relative to the air that surrounds them. Since the outside air is nearly motionless relative to the ground (usually), a fly outside the van is also nearly motionless. When the fast-moving van collides with the nearly motionless fly, the fly's inertia holds it in place while the van squashes it.
But when the fly is inside the van, the fly travels about in air that is moving with the van. If the van is moving at 70 mph, then so is the air inside it and so is the fly. In fact, everything inside the van moves more or less together and from the perspective of the van and its contents, the whole world outside is what is doing the moving—the van itself can be considered stationary and the van's contents are then also stationary.
As long as the fly and the air it is in are protected inside the van, the movement of the outside world doesn't matter. The fly buzzes around in its little protected world. But if the van's window is open and the fly ventures outside just as a signpost passes the car, the fly may get creamed by a collision with the "moving" sign. Everything is relative and if you consider the van as stationary, then it is undesirable for the van's contents to get hit by the moving items in the world outside (passing trees, bridge abutments, or oncoming vehicles.
The more pressure a basketball has inside it, the less its surface dents during a bounce and the more of its original energy it stores in the compressed air. Air stores and returns energy relatively efficiently during a rapid bounce, so the pressurized ball bounces high. But an underinflated ball dents deeply and its skin flexes inefficiently. Much of the ball's original energy is wasted in heating the bending skin and it doesn't bounce very high. In general, the higher the internal pressure in the ball, the better it will bounce.
However, the ball doesn't bounce all by itself when you drop it on a flexible surface. In that case, the surface also dents and is responsible for part of the ball's rebound. If that surface handles energy inefficiently, it may weaken the ball's bounce. For example, if you drop the ball on carpeting, the carpeting will do much of the denting, will receive much of the ball's original energy, and will waste its share as heat. The ball won't rebound well. My guess is that you dropped the ball on a reasonably hard surface, but one that began to dent significantly when the ball's pressure reached 12psi. At that point, the ball was extremely bouncy, but it was also so hard that it dented the surface and let the surface participate strongly in the bouncing. The surface probably wasn't as bouncy as the ball, so it threw the ball relatively weakly into the air.
I'd suggest repeating your experiment on the hardest, most massive surface you can find. A smooth cement or thick metal surface would be best. The ball will then do virtually all of the denting and will be responsible for virtually all of the rebounding. In that case, I'll bet that the 12psi ball will bounce highest.
A basketball depends on pressurized air for its bounciness. When the ball hits the court, it compresses that air and the air stores energy in its compression. The ball's rebound is powered by the air returning to its original characteristics. The ball's skin, on the other hand, isn't all that bouncy and doesn't store energy well. To bounce well, the basketball needs to store energy in its air during the bounce, not in its skin. That's why it's important to have an air pump so that you can keep your basketball properly inflated.
When you cool a basketball, however, you reduce the pressure of its air. That's because the air molecules have less thermal energy at colder temperatures and thermal energy is responsible for air pressure. A basketball that was properly inflated at warm temperature becomes under-inflated when you cool it down. At the same time, the basketball's skin becomes less elastic and more leathery at cool temperatures. So the basketball suffers from under-inflation and from a leathery, not-very-bouncy skin.
If you cool a basketball to low enough temperature, its skin will freeze and become brittle. Just how low the temperature has to go depends on the material used in to make the basketball. I've never seen a basketball shatter on the court, even in pretty cold weather, so I doubt you can "freeze" one in a household freezer. But I'm sure that a dip in liquid nitrogen at -395 °F would do the trick. I often freeze rubber handballs in liquid nitrogen for my class and then shatter them on the floor.
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